uji

DESIGN · IMAGE
asia · europe

Info

VISUAL

OBUOK COFFEEShenzhen, CN
Jan-24

In 2023, OBUOK launched its first coffee experiment, returning to the essence of coffee and redefining ultra-light roasting. Guided by principles of precision and rationality, the visual identity employs the concept of measurement to suggest a meticulous control of scale, structure, and rhythm. In collaboration with visual artist Meatmountain, the project unfolds a restrained yet refined aesthetic.

Photo by Meatmountian ^{@meatmountaiin}

CATEGORYBranding / Packaging

BAR LOTUSLondon, UK
Jun–23

Commissioned by BAR LOTUS (@barlotuslondon) to design the brand website for its first overseas store in East London. The website features the brand’s signature “Lotus Blue” as the primary color, referencing the interior design and drawing from the burl wood bar counter and furniture finishes, while a gradient dusk tone introduces a modern and enigmatic atmosphere.

CATEGORYWebsite Design (Framer)

barlotuslondon.com [Under Maintenance]

Multidisciplinary Performance Festival
Echo 2.0: RipplesLondon, UK
May-22

Echo 2.0: Ripples is a collaborative graduation project from the MA Spatial Performance & Design at the Architectural Association. It presents a series of interdisciplinary events, including immersive performances, experimental theatre, and short films.The visual identity uses distorted typography and overlapping linear elements to echo the rhythm of ripples, creating a sense of fluidity and motion that draws the audience into the performative space.

Architectural Association^@aaschool
Interprofessional Studio[AAIS] 2021-22 ^@aais

CATEGORYEvent Visual Identity

Jiaonest London, UK
Sep-25

Jiāonest is a restaurant fundamentally driven by narrative. Its design approach centres on translating founder Hua Yang’s personal story into a clear, perceptible design system. Her childhood memories of growing up in a family-run herbal pharmacy in Chongqing are distilled into a strong narrative anchor, and further translated into a cohesive design language that runs throughout the project — from drawers and displays to tableware and printed matter. In this way, memory is not simply told through words, but made tangible, experiential, and quietly embedded within the brand itself.

Visual Direction by Joan Yang ^@_joanyangVideo by littleplaces ^{@littleplaces.london}

CATEGORYWebsite (Cargo)
& Restaurant Launch Design
(Menu, Storybook, Invitations)

jiaoneset.life

ChirimiriShenzhen, CN
Dec-23

Chirimiri — meaning “Whispers of Nature” in Spanish — is a pet-friendly lifestyle brand based in Shenzhen. Centered on coffee, natural wines, and kombucha, complemented by seasonal gelato and small plates made with locally sourced ingredients, it offers the community a welcoming corner for everyday gatherings.

The visual language pairs soft, rounded typography with hand-drawn elements, illustrating a sense of nature, ease, and playfulness — a gentle reminder of simplicity in the flow of urban life.

CATEGORYBranding / Packaging

UMUM OBJECTSLondon, UK
Nov–24

umumobjects is a living dialogue — an atelier that bridges the craftsmanship of Chinese artisans with a global audience. The logotype, inspired by hand-drawn strokes, echoes the soft murmur of “umum,” a sound of delight when enjoying something delicious. Drawing from antique contours, the visual identity lets each object tell its own story, evoking a quiet sense of warmth, clarity, and open order.

Collaborators: Dan Huang^@estelleihd Shutong Fan ^@shutong_f

CATEGORY
Website Build Support (Wix Studio)

DUKKHAChongqing, CN
Dec-24

Dukkha reflects an ongoing conversation with nature. Its natural and organic care products are vessels for reconnecting with the earth and embracing a more poetic rhythm of living. The visual system emphasizes naturalism through materiality and structure. A stone-carved logotype, sustainable washi packaging, and subtle embossing and metallic finishes form a cohesive language that balances tactility with quiet sophistication.

Direction by Xie Ye ^@xieyeyes

CATEGORYBranding / Packaging

Coucou FloraLondon, UK
Dec–25

The Coucou Flora website is designed to let the flowers take centre stage. Through a restrained, editorial visual language and a calm grid system recede to foreground the materiality of real florals and lived-in spaces. The information architecture follows two clear paths: a narrative-led journey through Portfolio and Wedding & Events to build trust and aesthetic confidence, and a functional, product-driven route through the Shop that supports intuitive browsing and immediate conversion. The result is a quiet, sustainable visual language that balances commercial clarity with poetic restraint.

CATEGORY
Website Design (Wix Studio)

coucouflora.com

Maritime Echoes: The Story of StoneLondon, UK
Mar-24

The exhibition Echoes of the Maritime: The Story of Stone, presented by the Quanzhou Pavilion and organized by the Cultural Office of the Chinese Embassy in the UK, was held at OXO Gallery by the Thames during London Craft Week.

The event identity blends cultural heritage with contemporary design. The coral tree flower serves as a striking focal point, while layered visuals introduce depth, energy, and a bold convergence of Eastern and modern aesthetics.

指導單位 · 中國駐英國使館文化處
聯合呈現 · 倫敦手工藝周 Oxo Tower Wharf
項目出品 · 環流赤子空間在地文化
聯合主辦 · 鳳凰藝術
特別合作 · 廣州太古匯
策展人 · 洪雪梅盧川龍藝塘
視覺指導 · 洪鳴工作室

CATEGORYExhibition Visual

FORU Boutique FlowershopDalian, CN
Apr-22

Commissioned by a curator, foru was conceived as a boutique flower shop — a love letter in bloom, crafted as a bespoke engagement gift for his flower-loving partner. Inspired by her affection for tulips, the design flows with the elegant lines of petals and stems, enveloped in a red palette that softly whispers of romance, warmth, and intimacy.

Manage by Xie Ye ^@xieyeyes
Interior Design by Duoyu Li, Mica

CATEGORYBranding / Interior